About

Managing Director

Leanne, leads our team and handles our international sales. When she’s not conquering the world of business, she’s Ryan’s partner in crime, a supermom to three boys and two furry companions. Fuelled by To Do lists, morning flat whites and captivating podcasts. With her unstoppable spirit, she’s the heartbeat of our team, inspiring us to conquer mountains, both literal and metaphorical.

Creative Director

Ryan, our resident life enthusiast! He is the mastermind behind our whimsical illustrations, infusing each design with his innate quirky sense of humour. He is a graphic designer with a whole other world of clients (betrue.co.za), which we love to forget when we need a new range or artwork from him! Ryan's retail obsession and craft beer expertise add spice to his vibrant life. Ryan adds flavour and fun to every moment.

Operations Manager

Muneera, the conductor of our vibrant symphony! With a passion for cats and beach vibes, she fills our workspace with sunny energy adding a pop of pink at every opportunity! Her moral compass guides us through choppy logistic seas, always steering with honesty at the helm. And when it's time to refuel, forget the kale; she savours every bite, turning meals into flavourful
celebrations.

Sales and Marketing Manager

From supporting our local stockists to driving our marketing strategy, Isabella brings fresh energy and sharp insight to the role. Whether she’s planning campaigns or building connections, she brings strategy and soul to every part of the process — adding value in ways big and small.

Organised, intuitive, and full of energy, Isabella leads with heart and purpose. A devoted dog mom of two, she finds balance in beach walks, yoga, and hikes with her pups. Whether she’s behind the scenes or out in the world, she brings warmth, clarity, and momentum to our team.

Social Media and Watershed Manager

Isabelle, our social media and Watershed manager — equal parts adventurer and content queen, with a flair for keeping things fresh and the team on their toes!
Whether processing orders, assisting staff, or crafting online content, Isabelle energizes every task with creativity and joy. When not at the desk, you'll find her exploring the outdoors, soaking up nature's beauty, and enjoying good music.

Orders Manager

Catherine, the face behind all orders and customer queries! With a love for curling up with a good book and her feline friends, Catherine brings a unique and refreshing charm to the bustling world of order management. She declares herself to be an introvert, but we have our suspicions! Behind the scenes, she ensures that every customer interaction is handled with care and attention to detail, infusing each task with a touch of whimsy.

Orders Assistant

Supporting the flow of all things orders, Naomi brings a calm efficiency and thoughtful energy to our customer experience team. Quietly reliable with an eye for detail, she helps ensure that every order is processed with care — and always with a dash of quiet charm.
An ambivert who thrives on learning, Naomi finds joy in reading, writing, and teaching, and is never far from her next spicy noodle fix. Whether deep in a spreadsheet or lending a hand behind the scenes, she brings balance, curiosity, and heart to the team.

Production Manager

Melissa leads our production team with heart, hustle, and sharp focus, ensuring top-quality products and smooth operations. Known for her impeccable organization and attention to detail, she adds value across the business—from coordinating timelines to maintaining standards. Outside work, Mel is passionate about squash, loves the ocean, enjoys working with kids, and powers through her day fueled by plenty of coffee—our real-life superhero (cape not included).

Production Assistant

Tamsin, our dedicated Production Assistant, finds her happy place in the forest or by the ocean. Passionate about animal wellness and deeply connected to nature, she brings a calm, grounded energy to our team. Always ready to lend a hand, she supports our production process with care, ensuring every task is completed smoothly and efficiently. When she’s not assisting behind the scenes, Tamsin loves spending quality time with her family, making her warmth and dedication shine both in and out of the workplace.

Administrative Assistant

Avid reader and lover of the arts, Alessia brings her keen eye for detail and calm efficiency to our team. An animal enthusiast at heart, she balances her administrative expertise with a genuine care for the world around her. Alessia keeps our day-to-day operations running smoothly, ensuring everything is organized so the rest of the team can focus on what they do best.